Startups & SMEs
Strategic Partnerships & Business Development
Partnerships and pipeline that turn opportunity into predictable revenue.
Who it's for
This service is the right fit when one or more of these sounds familiar.
- Your growth depends on B2B clients, channel partners or institutions.
- Deals happen, but the pipeline is unpredictable.
- You want strategic partners who can open doors at scale.
- Your sales process lives in inboxes and spreadsheets.
What you get
- Partnership strategyThe partner types, value exchange and targets that matter most.
- Target account & partner listPrioritized organizations with a clear approach for each.
- B2B sales playbookMessaging, process stages, materials and objection handling.
- CRM setup & pipelineA working pipeline with stages, tracking and forecasting.
- Partnership agreements frameworkStructures and terms for repeatable partnerships.
- Team enablementTraining and coaching for your business development team.
How it works
Typically 4–12 weeksDiagnose
Review of current pipeline, partners, process and conversion.
Architect
Partnership strategy, target list and sales playbook.
Systemize
CRM, pipeline stages and reporting put in place.
Activate
Outreach, first partnerships and coaching through early deals.
Ways to engage
Project Engagement
A defined scope delivered end to end, typically over one to six months.
Fractional Leadership
Senior leadership embedded in your team on a part-time basis, for three months or more.
Advisory & Workshops
Working sessions, workshops and ongoing counsel for leaders and their teams.
Related work
All case studies →Questions
Related services:
Do you bring your own network?
My network across Egypt's corporate, academic, government and donor ecosystem often accelerates introductions, but the goal is to build a pipeline your team can sustain.
Which CRM systems do you work with?
HubSpot, Salesforce, Zendesk and Podio, among others. I recommend the simplest tool that fits your process.
Can you help us partner with universities or government bodies?
Yes. Building university, employer and institutional partnerships has been a core part of my work, including partnerships that enabled 25,000+ companies on WUZZUF.
Do you take on sales targets?
Within a Fractional Leadership engagement, I can own agreed business development goals alongside your team.
Let's shape
what comes next.
Begin with a 30-minute discovery conversation, or share the brief for your next initiative.