Startups & SMEs
Fractional Growth Leadership
Senior marketing and growth leadership, embedded in your team — without a full-time executive hire.
Who it's for
This service is the right fit when one or more of these sounds familiar.
- You need senior marketing leadership but are not ready for a full-time hire.
- Your team is capable but needs direction, priorities and standards.
- You are between leaders and cannot afford to lose momentum.
- You want to build a marketing function that scales with the business.
What you get
- Growth strategy & planA clear plan aligned with commercial targets.
- Team leadershipPriorities, rituals, standards and coaching for your marketers.
- Campaign oversightDirection and quality control across channels and agencies.
- Marketing operationsTools, workflows and AI-enabled processes that save time.
- Reporting & KPIsRegular, transparent reporting to founders and the board.
- Hiring supportRole design and selection when you are ready to hire full-time.
How it works
Minimum 3 months, part-timeOnboard
Rapid immersion in the business, team, data and current plans.
Prioritize
A 90-day plan with clear goals and owners.
Lead
Weekly leadership of the team, campaigns and partners.
Transition
Build the function and, when ready, hand over to a permanent leader.
Ways to engage
Fractional Leadership
Senior leadership embedded in your team on a part-time basis, for three months or more.
Advisory & Workshops
Working sessions, workshops and ongoing counsel for leaders and their teams.
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How much time do you commit each week?
Commitment is agreed upfront based on your stage and goals, typically two to three days a week, with clear availability for the team.
Do you work on-site or remotely?
Both. Most engagements combine remote work with regular on-site sessions in Cairo.
What happens when we are ready to hire full-time?
I help define the role, assess candidates and hand over the function, plans and playbooks so nothing is lost.
Can you lead agencies and freelancers as well as in-house staff?
Yes. I regularly direct agencies, freelancers and in-house teams together under one plan.
Let's shape
what comes next.
Begin with a 30-minute discovery conversation, or share the brief for your next initiative.