Google × WUZZUF · September – October 2025

Google Gemini Pro Student Activation

A nationwide campaign that brought Google Gemini Pro, free for 12 months, to Egyptian university students. Four streams ran together for two months: digital, campus booths, a student ambassador network and hands-on workshops.

Summits & CampaignsPartnerships & Talent

The Google Gemini booth team at Cairo University

At a glance

30,000+student sign-ups

19K+confirmed campus redemptions

350student ambassadors

40+workshops, online and on the ground

The objective

Google offered Gemini Pro free for 12 months to students. The goal was to drive real adoption among Egyptian university students and recent graduates within two months, by reaching them on campus and online at the same time, and showing them what Gemini can do for their studies and careers.

My role

As Program Director at WUZZUF & Forasna, I designed and led the activation end to end within the Google × WUZZUF partnership: strategy, channels, campus operations, the ambassador network, workshops and redemption tracking.

The approach

Four streams, one campaign

Stream A
Digital campaign
Email, SMS, WhatsApp, in-app, social media and a landing page, plus a creator reel by Hany Shaker across five platforms.
Stream B
Ambassador program
350 student ambassadors, coached by a team of trainers, carried the offer into their own campus networks and peer groups.
Stream C
On-campus activation
Branded Gemini booths at Cairo University, three AAST campuses, Mansoura University and AUC, plus Cairo University’s AI Nexus.
Stream D
Workshops
40+ trainer-led workshops, online and on the ground, showing students how to use Gemini for study and career tasks.

A comprehensive digital campaign

7 channels · 1 offer

Every channel pointed students to one landing page and one offer, with tracked links on each source so the campaign could be measured and tuned week by week.

EmailSMSWhatsAppIn-appSocial mediaCreatorLanding page

Creator partnership · Hany Shaker

A youth creator with 3M+ followers produced a reel that sold Gemini as a learning tool and promoted the free workshops, not only the offer, published on Instagram, Facebook, TikTok, YouTube Shorts and LinkedIn.

17K+likes and reactions

14K+comments

1.4K+shares and reposts

6creator posts on 5 platforms

Hany Shaker Instagram reel promoting the Google Gemini student offer — **Instagram reel**6.6K likes · 8.4K comments

Hany Shaker Facebook reel promoting the Google Gemini student offer — **Facebook reel**3.5K likes · 5.2K comments

Hany Shaker YouTube Shorts promoting the Google Gemini student offer — **YouTube Shorts**3.3K likes · 350 comments

Hany Shaker TikTok promoting the Google Gemini student offer — **TikTok**1.6K+ likes · 1.2K+ saves

Hany Shaker Facebook post promoting the Google Gemini student offer — **Facebook post**1.6K reactions · 670+ shares

Hany Shaker LinkedIn post promoting the Google Gemini student offer — **LinkedIn post**360+ reactions · 90+ reposts

Owned channels

A launch post and a feature carousel on WUZZUF and iCareer, built around student value: “Gemini Pro isn’t just AI. It’s your full study and creation stack”, from exam prep to Veo 3 videos and Deep Research. Email, SMS, WhatsApp and in-app messages carried the same offer to WUZZUF and Forasna users.

WUZZUF launch post: Google Gemini free for one year for university students — **Launch post**WUZZUF × iCareer

WUZZUF carousel: Gemini Pro isn't just AI, it's your full study and creation stack — **Feature carousel**Study smarter with Gemini Pro

On campus

6 locations · 4 universities

Booth setup and design

One branded booth system, adapted to each campus: a wood-slat and white structure with a welcome counter, a “Come say hi to Gemini” wall, feature panels, “Free Pro plan for 1 year” standees with QR codes, flags, and WUZZUF, iCareer and Forasna partner branding. Indoor halls used freestanding standees and cubes for the same sign-up flow.