Startups & SMEs
Growth & Go-to-Market Strategy
A clear, evidence-based route to market — and a plan the whole team can execute.
Who it's for
This service is the right fit when one or more of these sounds familiar.
- You are preparing to launch a new product, venture or business line.
- Growth has plateaued and the team needs a sharper focus.
- You are entering a new segment, city or country in the region.
- Investors or the board expect a credible, measurable growth plan.
What you get
- Market & competitor analysisA grounded view of demand, competition and the gaps worth pursuing.
- Target segments & customer profilesThe customers to prioritize, and why they will choose you.
- Positioning & value propositionA sharp, defensible articulation of what you offer and to whom.
- Channel & acquisition planThe right mix of channels, partnerships and campaigns for your stage.
- 90-day launch roadmapSequenced actions, owners, budget and milestones.
- KPI frameworkThe metrics that matter, with targets and a reporting rhythm.
How it works
Typically 3–8 weeksDiagnose
Stakeholder interviews, market and data review, and a clear statement of the problem.
Architect
Segments, positioning and channel strategy, tested against the evidence.
Plan
A practical roadmap with owners, budget and KPIs.
Activate
Launch support and a first-cycle review to refine what works.
Ways to engage
Strategy Sprint
A focused 2–4 week engagement to diagnose the situation and set a clear direction.
Project Engagement
A defined scope delivered end to end, typically over one to six months.
Advisory & Workshops
Working sessions, workshops and ongoing counsel for leaders and their teams.
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How long does a go-to-market engagement take?
Most engagements run three to eight weeks, depending on the number of markets, the depth of research required and the availability of existing data.
Do you also support execution?
Yes. After the strategy is agreed, I can lead or support execution through a Project Engagement or Fractional Leadership, so the plan is carried through rather than handed over.
What do you need from us to begin?
Access to any existing data and research, a short list of stakeholders to interview, and clarity on the decision the strategy needs to inform.
Which sectors do you work in?
Employment, EdTech, health-tech, SaaS, service marketplaces, financial services and sports education, among others. The method is consistent; the sector context is built in from day one.
Let's shape
what comes next.
Begin with a 30-minute discovery conversation, or share the brief for your next initiative.